4 Characteristics Of a Great Logo

So you need a logo. Alright? Sounds exciting, doesn’t it? And easy too! Just scribble a bit, add some colors and fonts and… voilà! Really? Did you just think “easy”?

To begin with a logo is not enough for your image. First impressions are crucial to the success of your business and if you think creating your brand image is an easy process, trust us, it’s not. Creating and maintaining your brand identity is not merely putting together some fancy fonts and colors. For any company the design process requires a lot of thought, market research, artistic input and loads of planning.

So when do you know that you have an amazing logo?

“Simplicity is the ultimate sophistication.” Leonardo da Vinci

Your logo does not necessarily need to show what you do. Follow the KISS rule. Keep It Simple Stupid.

“Don’t compare yourself with anyone in this world…if you do so, you are insulting yourself.” Bill Gates

You can make any design or object look unique by adding your personality to it. The aim is to think outside the box.

“Drawing is like making an expressive gesture with the advantage of permanence.” Henri Matisse

Your logo should convey an instant message and have an interesting meaning behind it.

“Diversity in the world is a basic characteristic of human society, and also the key condition for a lively and dynamic world as we see today.” Jinato Hu

Adaptability and flexibility play a big role in the success of your company.

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