What is the Internet without Google? We don’t know about you? but we use Google search as a function several times each day! When Google decides to generate a massive change to their business, it has a knock on-affect for everyone else.

Google currently crawls the web using a desktop browser, but now it is changing to crawl the web from a mobile browser. So how does this new change affect you or your client’s website?


Why is Google changing from Google Desktop to Google Mobile-First Index?

Google is planning to change the search index because more and more searches happen on mobile devices. Hence, Google wants its index and search results to represent majority of its users — who are mobile searchers.


What if you don’t have a mobile site and what is Mobile-First Index?

Google will continue to index your desktop website but by using a mobile user agent, however, it will be a tough challenge, so the right thing to do would be to build your own mobile version of the site. If you have a mobile site, then you need to make sure the content and links on the mobile site are similar enough to the desktop version so that Google can consume the proper content and rank your site as it did previously by crawling your desktop site. Shortly, Google will create and rank its search listings based on the mobile version of the content, even for listings that are shown to desktop users.



Will the Mobile-First Index change the ranks of the current websites?

The official reply from Google is that this change will have less effect on the current rankings, but it is too early to say. Therefore, it’s better to assume the worst and start optimising your website for this new update.


Will Google have different indexes for mobile and desktop?

Google plans to have only one index, one which is based on mobile content, to serve both mobile and desktop users. During this testing period, there will be two: desktop-first and mobile-first. A smaller group of users will get results out of the mobile-first index. It’s not something that anyone will be able to control as they won’t have any idea which index they’re using. As Google grows confidence in the mobile-first index, eventually that will be the only index used. Or if the new index isn’t deemed useful, Google could go back to a desktop-first index. It has, after all, called the mobile-first index an “experiment.”


When does the change officially commence?

As of now, the mobile-first index is still in test phase. So, it will be months before the actual update is rolled out. Google has provided us with some optimisation tips for the update in their blog post. During this waiting period, you have the opportunity to do what’s necessary. If you need any help, be sure to contact us for guidance.


Who can help me optimise my website for Google’s Mobile-First index?

Black Iris Publishing is a creative design agency who specializes in mobile optimised website design and mobile Apps. The agency also generates branding, smart marketing ideas, effective social media management/strategy and creative graphics and engaging content.


4 Characteristics Of a Great Logo

So you need a logo. Alright? Sounds exciting, doesn’t it? And easy too! Just scribble a bit, add some colors and fonts and… voilà! Really? Did you just think “easy”?

To begin with a logo is not enough for your image. First impressions are crucial to the success of your business and if you think creating your brand image is an easy process, trust us, it’s not. Creating and maintaining your brand identity is not merely putting together some fancy fonts and colors. For any company the design process requires a lot of thought, market research, artistic input and loads of planning.

So when do you know that you have an amazing logo?

“Simplicity is the ultimate sophistication.” Leonardo da Vinci

Your logo does not necessarily need to show what you do. Follow the KISS rule. Keep It Simple Stupid.

“Don’t compare yourself with anyone in this world…if you do so, you are insulting yourself.” Bill Gates

You can make any design or object look unique by adding your personality to it. The aim is to think outside the box.

“Drawing is like making an expressive gesture with the advantage of permanence.” Henri Matisse

Your logo should convey an instant message and have an interesting meaning behind it.

“Diversity in the world is a basic characteristic of human society, and also the key condition for a lively and dynamic world as we see today.” Jinato Hu

Adaptability and flexibility play a big role in the success of your company.


New technology and the Internet have granted individuals an opportunity to publish and communicate using social platforms and, in doing so, alter not only individual lives but industries as well.

The public relations industry in particular has learned to embrace, in order to benefit from, the ability to communicate and build relationships with various constituencies in ways that can affect a brand’s performance. Noting the sometimes positive effects of this functional disruption, other functions began using social media platforms as strategic communication channels not only to listen to conversations but to actively engage with others.

Today, companies rely on social media platforms, such as Facebook and Twitter, to accomplish a wide variety of operational and financial goals. Not only do social media platforms offer a means for a company to communicate with customers, vendors and investors, the platforms support numerous objectives of a variety of departments, including four specific goals of marketing.


1. Customer Base Expansion

To sell products and services, companies must find a means to deliver a marketing message to existing and potential customers. Social media platforms offer companies a way to convey their corporate messages to an enormous audience. Using a social media channel, a company can benefit not only from the messages it transmits, but from the positive customer feedback regarding those messages and the related products as well.

When all goes as planned, the broadcast of third-party endorsements by some percentage of the current 100 million Twitter users and 500 million Facebook users will convert site visitors to product purchasers. In this way, the third-party endorsements complement a company’s traditional marketing efforts including print and broadcast advertising.


2. Customer Retention

Customer loyalty and customer retention are important metrics that give credence to a company’s target market, confirm the market’s perception of a product’s quality and the level of the company’s customer service. Consequently, a company uses social media to reinforce a brand’s values, establish a connection between a company and its customers, and amplify positive word of mouth to build customer loyalty. When successful, a company’s sales may increase substantially. For instance, of the Twitter users who follow a brand, 67 percent are likely to buy the brand’s products writes Tom Funk in Social Media Playbook for Business.


3. Product Marketing

The Facebook and Twitter platforms are frequently used as direct marketing tools. Whereas catalogs and brochures can be effective in directly marketing a product to a consumer offline, social media platforms can be used to convey marketing messages on the Internet. Offline marketing messages amplify online messages conveyed by other product promotions, such as website advertisements and press releases, and vice versa.


4. Market Research

Historically, companies have based decisions about a target market and the placement of advertising dollars on market research. Today, social media is a dependable way to investigate people’s views, a culture or the lifestyles that sway consumer behavior. Based on this information, marketers can begin to understand the wants and needs of those individuals. Once an audience is profiled, marketing and advertising strategies can be developed.

Companies have become increasingly imaginative in their use of social media platforms, such as Facebook and Twitter, to accomplish operational and financial goals. Beyond using social media platforms to communicate with customers, vendors and investors, companies rely on the platforms to accomplish numerous functional objectives including marketing goals.